When recruiting for your agency , social media is one of the best tools you can leverage. LinkedIn is a wonderful platform to connect with people, highlight your agency and attract fresh talent. Unlike other platforms, LinkedIn is designed to showcase a professional profile for yourself, your agency and its culture.
Below we’ll go through the best practices to get your LinkedIn page set up to help you recruit agents to your agency. Be sure to follow Symmetry’s LinkedIn to get great examples of what those best practices look like.
The obvious first step in creating your agency presence on LinkedIn is creating your page. This goes beyond the basic steps of setting a login and password though. To start, you’ll want to create a company page using that option on the site. From there, you’ll be asked to provide your company details and the size of your organization. Setting the page up as a business page is important so that your agency is easier to find for potential recruits. Before you click the option to “create page,” you’ll be prompted to check a verification box — giving you the right to act on behalf of your company.
Next, you’ll want to utilize the “about us” section to give a brief yet engaging look into your agency and the culture you’re trying to promote.
This blurb should describe your agency and where you see your organization going. This section is also a great place to lay out your agency’s mission statement.
It's also a great idea to include some relevant keywords in this section to ensure that your page shows up when someone is searching for a new opportunity. For instance, for insurance recruiting you’ll want to include phrases like “sales experience” and “lead generation” to ensure your profile is attracting the right demographic.
You’ll also want to be sure that your profile is professional. Your LinkedIn is a spotlight on your agency as an organization, and it’s important that you come across as experienced and qualified. Many platforms can be used to highlight the more fun and entertaining aspects of your agency, but LinkedIn is not one of them.
Prospective recruits will look to see if your profile is trustworthy competent, and it’s important that you describe yourself in that manner.
LinkedIn can be used to highlight your agency’s career opportunities, but you should not limit your content to that alone. A great way to attract talent to your LinkedIn is to regularly post engaging content. Again, this content should keep to a professional tone.
Use your LinkedIn as a platform for posting updates about your agency. This can include local charity events, new hires or anniversaries for your home-office employees. Posts like these go a long way in highlighting your agency’s culture. Potential recruits will get to see what your agency values and finds important.
Your LinkedIn profile’s “Updates” section should be a place where you’re regularly adding content that gives your audience a look into the happenings for your agency. Whether that be a local conference you plan on holding or praising an agent who had a compelling story to share, providing this type of content will boost your page’s engagement.
You can even feel free to share content from relevant LinkedIn profiles. Anything that you believe can help your existing agents thrive, as well as draw recruits in, is great for filling out your profile. You might consider adding posts from Symmetry Financial Group’s LinkedIn page , to keep agents in touch with what’s going on companywide.
It's important to have a regular posting schedule for your LinkedIn. This conveys to potential recruits that there’s always something going on with your agency and that you’re always growing in some capacity. It’s not appealing to a potential candidate to research an organization and see a large gap of inactivity on their LinkedIn.
LinkedIn is a great resource for networking. The platform is designed to connect those of similar professions, and that support can be critical to the growth of an agency. To that end, you should always be reaching out to relevant profiles to connect with . This can look like following another agency or making a connection with a company that works with mortgages. The wider your reach, the more chances you have to introduce someone new to your agency.
To build a strong core audience, it’s best to focus on networking with people who share similar goals and interests. For instance, you can send invites to connect to individuals who have liked posts you share or who are already following a profile with similar to interests to your own.
Be sure to give your invites a personalized touch when reaching out. You can add a note when requesting to connect with someone to foster a networking relationship. When sending the invite, mention why you’re wanting to connect and what made that person someone you wanted to make a connection with. If you recognize them from a work-related event that you both attended, include that.
Any extra attention to detail you can provide will go a long way towards that person accepting your invitation and sharing your content.
At Symmetry, we understand the importance of connection. That is why we give our agents every tool they’ll need to market their agency and make an impact on recruiting agents. With Symmetry, you’ll have access to a suite of templates and marketing resources that will help brand your LinkedIn page and attract more recruits to your agency.
As a Symmetry agent, you will also have access to high-quality life insurance, disability income insurance, critical illness insurance, and annuity products from more than 30 well-known insurance companies. This gives you the flexibility and reach you need to tailor plans to meet clients' individual coverage needs.
To learn more about how to begin a fulfilling career as a life insurance agent, contact us today .